Snoop Dogg continues to demolish walls and kick down doors. The Long Beach, California rapper’s most recent initiative is a collaboration with Roobet, a Crypto casino, and its parent firm, Raw Entertainment.
On March 1st, the bitcoin casino Roobet announced a collaboration with the legendary rapper Snoop Dogg in an effort to “reinvent” the online entertainment business.
Snoop Dogg and Roobet will collaborate to “shake up the industry and deliver gamers a one-of-a-kind gaming experience,” owing to the rapper’s decades-long career in the entertainment sector, according to the casino’s official website. What is Dogg’s job in the company? Ganjaroo’s Chief Executive Officer.
As Chief Ganjaroo Officer, Snoop Dogg will assist Roobet in meeting its growth objectives. According to Roobet, the relationship “will bring Snoop’s extensive worldwide reach and industry knowledge” to the table.
Roobet co-founder, Matt Duea, said, “Since day one, our mission has been to push the boundaries of what a gaming brand can be, & Snoop’s a real visionary. Together, we’ll revolutionize the online entertainment experience truly. Our community means everything to us, & we’re committed to providing them with the most exciting & immersive online casino experience out there. With Snoop at our side, the future of digital entertainment is looking brighter than ever. Get ready!”
Previous Web3 associations of Snoop Dogg
Snoop Dogg, no stranger to crypto and the emerging metaverse, made headlines in 2021 when someone paid $450,000 for a lot in The Sandbox adjacent to Snoop Dogg’s virtual house.
Snoop Dogg collaborated with Food Fighters Universe, a firm co-founded by crypto entrepreneurs Andy Nguyen, Kevin Seo, and Phillip Huynh, to launch Dr. Bombay’s Sweet Adventure last summer. The NFT-themed restaurant joins Food Fighters’ other Bored Ape Yacht Club-based Web3 dining endeavor, Bored & Hungry.